How it Sprung
"This makes no sense."
Daniel Bennett was a nine-to-five pharmacist working for a chain store in 2004. It was a comfortable desk job, placing orders and filling prescriptions, enjoying Nescafe and a plump 401K. He could've kept at it for decades. But he's a friendly guy, and he'd often strike up conversations with the customers, especially the regualrs.
And they’d drop comments that were hard to hear:
"These pills are really eating a hunk out of my monthly budget, but the doc put me on a maintenance plan, so here we are again."
"Gosh, if it were prescription meds, my insurance would cover it, but I don't have coverage for over-the-counter."
And most often-
Whoa. Why does this stuff cost so much?